Road Crashes Reduced 42% in Mendocino County, CA - Unbelievable, But True!

 

Mendocino County lies on the coast of California, about one hundred miles north of San Francisco. Mendocino County Department of Transportation (MCDOT) is responsible for just over one thousand centerline miles of roadway and serves a population of 87,000 people inhabiting an area of 3,510 square miles. By implementing a simple, yet thoughtful program they have achieved a 42% reduction in low volume road crashes.

 

While this figure may appear to be beyond the realm of believability to many safety professionals, let's stretch plausibility even further by mentioning this program has been delivering this benefit for more than 10 years; and, the program cost is within every county's reach, including even the most sparsely populated farm-to-market county, parish, or township.